I’ve been thinking about the word ‘competition’ a lot lately, and this is what resonated with me – If you are original, authentic, genuine and put your unique passion and heart into what you do, you have NO competition. And then I came across this quote on Pinterest via http://ampersanddesignstudio.com. Obviously, Scott Stratten and I completely agree.
So what exactly does an “authentic boutique business” mean?
I cannot possibly explain it better than Sarah Petty, owner of The Joy Of Marketing, here goes…
“For most of us, the words ‘boutique business’ evoke images of the cute little women’s clothing store that caters to upscale clientele. You may shop there for special occasions or maybe regularly. They know your size and more importantly, you like how you feel when you walk in the door. And while that’s certainly a boutique business, in today’s market, boutique extends much further.
Boutique is a business model, a filter through which you, as a business owner, make decisions. It’s a business that isn’t price sensitive, one that won’t compromise the client experience to save a few dollars. It’s competing on service, quality product and sensory experience rather than price. It’s being distinct, leaving an impression on your clients with each interaction. The details set the boutique business apart.”
This is exactly the model that IDEA! event + style is built on. We are a boutique business, by definition “a small company that offers highly specialized services or products”. IDEA! strives to deliver in a unique atmosphere and style that caters to the particular tastes and preferences of our clientele. Every part of your celebration is broken down to the smallest detail to make sure there is nothing left for you to do except have tons of fun in a beautiful and stress-free atmosphere!
The difference between small and boutique is in the customer experience. Boutique clients typically discover some surprise benefit of doing business with the boutique they did not expect. IDEA! event + style LOVES to include a small surprise element for every client in their celebration, after all, who doesn’t love surprises?!
More than anything else, my company will always remain authentic and true to my own style. That is what my clients love and why they choose IDEA! over other companies, and I truly appreciate that.
Authenticity = unique to your own passion & style = just like original art = no direct competition!